Using Premier League clubs that were in the league over two seasons, we divided the cost of the cheapest season ticket by the number of goals. Manchester City came out at the best value by far (despite being winners of the league). It was actually relatively difficult to find this data as price surveys of the British game, such as the BBC’s Price of Football change their goalposts – or as I play the game, jumpers on the ground in the park – over a couple of years. They were not collecting data for the cheapest season ticket during the 2010/11 survey. The Telegraph had luckily got what we wanted themselves though so we worked with that.
This also brought home to me the abundance of great sport data there is – only scratching the surface with this.